This is a great hotel for first timers in Seoul as well as a great hotel for families. The hotel is friendly and knowledgabe enough to attend to your questions in English. Additionally, it has great free shuttle services to various places in Seoul, close to a number of touristy areas, and it has ton of food shops nearby. Check out their website here for more info.
Address: 38, Insadong 5-gil, Jongno-gu, Seoul.
If you like a quiet and peaceful place to stay, this one is for you. It has a business hotel feel to it with a modern contemporary interior design. I personally really like this hotel even though it's further from the regular tourist areas such as Myeongdong and Insadong but it has other places nearby to enjoy, such as parks by the Han River, one famous one would be Yeouido Park that I walked all the way across a bridge from this hotel. Otherwise, you could also take a subway there since this hotel is near to two subways. Check out their website here for more info.
Address: 83 Mapo-daero, Yonggang-dong, Mapo-gu, Seoul.
This hotel is walking distance to a number of tourist place such as Insadong, Samcheongdong, and Gyeongbokgung. It has loads of food choices and interesting shops around the hotel. They also have an airport bus stop right outside the hotel, which makes it easy for travellers to travel back and forth Incheon airport. The room that I've stayed was a standard room, it was average. I do recommend checking their other rooms they have if you are planning to stay here. Check out their website here for more info.
Address: 46, Ujeongguk-ro, Jongno-gu, Seoul.
Big thanks to Hope Travel Service Co., LTD for hooking us up!