Bata Malaysia is set to unleash two new edgy designs for the fashion-forward and trend- seekers this August. The ‘ERICKA’ and ‘AMULET’ are the winning designs from this year’s “Bata Young Designers Challenge. The shoe giant announced the two winners from the total 11 finalists during the recently held Bata Fashion Weekend 2018, which took place in Milan’s prestigious Pallazzo Mezzanote.

(Images source: Preciosa Website)

‘ERICKA’ (top image), designed by the Italian winner Andrea Celeste Beggio from Politecnico Calzaturiero, was inspired by a 30-year-old Ericka’s strength and positivity in defeating breast cancer. Meanwhile, Czech student Tereza Kanyzova from UMPRUM took inspiration from fragments of ancient amulets and nets in her creation of the ‘AMULET’ (image below).

(Images source: Preciosa Website)  

This year, the Bata Young Designers Challenge was judged by Thomas Archer Bata, Jana Barbati Chadová, Global Brand Manager Marcos Cánovas, Head of UMPRUM, Fashion and Footwear Design Studio Libena Rochova, CEO & Vice President of Politecnico Calzaturiero Stefano Miotto, and the Kallisté team. The jury focused on creativity and an innovative approach as well as the use of materials, crystal components and the sales appeal of the end product.

The limited edition ‘ERICKA’ and ‘AMULET’, priced at RM699 and RM669 respectively, will be available for purchase at Bata, Suria KLCC from August 1, 2018 onwards, while stocks last. Alternatively, the designer collection can also be purchased online via www.bata.com.my.