Bata Unveils Edgy Young Designer Collections in August

30 JULY 2018

BATA UNVEILS EDGY YOUNG DESIGNER COLLECTIONS IN AUGUST

Bata Unveils Edgy Young Designer Collections in August

Bata Malaysia is set to unleash two new edgy designs for the fashion-forward and trend- seekers this August. The ‘ERICKA’ and ‘AMULET’ are the winning designs from this year’s “Bata Young Designers Challenge. The shoe giant announced the two winners from the total 11 finalists during the recently held Bata Fashion Weekend 2018, which took place in Milan’s prestigious Pallazzo Mezzanote.

Bata Unveils Edgy Young Designer Collections in August

(Images source: Preciosa Website)

‘ERICKA’ (top image), designed by the Italian winner Andrea Celeste Beggio from Politecnico Calzaturiero, was inspired by a 30-year-old Ericka’s strength and positivity in defeating breast cancer. Meanwhile, Czech student Tereza Kanyzova from UMPRUM took inspiration from fragments of ancient amulets and nets in her creation of the ‘AMULET’ (image below).

Bata Unveils Edgy Young Designer Collections in August

 

(Images source: Preciosa Website)  

This year, the Bata Young Designers Challenge was judged by Thomas Archer Bata, Jana Barbati Chadová, Global Brand Manager Marcos Cánovas, Head of UMPRUM, Fashion and Footwear Design Studio Libena Rochova, CEO & Vice President of Politecnico Calzaturiero Stefano Miotto, and the Kallisté team. The jury focused on creativity and an innovative approach as well as the use of materials, crystal components and the sales appeal of the end product.

The limited edition ‘ERICKA’ and ‘AMULET’, priced at RM699 and RM669 respectively, will be available for purchase at Bata, Suria KLCC from August 1, 2018 onwards, while stocks last. Alternatively, the designer collection can also be purchased online via www.bata.com.my.


JQ Lee
Editor

JQ Lee talks and writes for a living. That's because she loves sharing interesting things to the world. With a Degree in Communication and Media Management, this petite Gen-Y will not stop chasing her passion in writing and broadcasting. She dreams to host a travel show and be a radio announcer someday, hopefully soon.

Stalk this wacky fair Asian girl at www.jqtalks.comInstagram and Twitter

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