While the smartphone has been credited with enabling many achievements in productivity and lifestyle pursuits, never has there been a more effective tool ever invented for self-photography. With as many as 1 million selfies uploaded onto the Internet on a daily basis, smartphone photography has completely revolutionized the way in which people view and present themselves, primarily through their social media feeds. This is also the reason that smartphone manufacturers today continue to push the boundaries in packing camera technologies into their flagship devices.

Interestingly enough, innovations created specifically for selfie-hounds may have been influenced directly by the overwhelming output generated from Asia; with Makati City in the Philippines claiming pride of place as the Selfie Capital of the World. Malaysians aren’t that far behind either – both Petaling Jaya in Selangor, and George Town in Penang have been determined in the same study by Time magazine to be some of South East Asia’s selfiest cities.

Pursuing the perfect selfie is probably one of the most distinctive hallmarks of our generation; and it is a behavior enabled almost exclusively by camera technology – particularly smartphones. The HUAWEI collaboration with visual imaging icon Leica taps directly into this generational trait. From breaking the Guinness World Record for the largest number of selfies taken on the HUAWEI Mate 9 to collaborating with the Saatchi Gallery in an exhibition of selfies entitled “From Selfie to Self-Expression”, HUAWEI has been celebrating the art and science of the selfie in a very big way.

HUAWEI’s collaboration with Leica is set to be a long-term partnership, with the German camera company setting its sights on a “visual world renaissance”. Building on the incredible success of the HUAWEI Mate 9 and HUAWEI P9 dual cameras, the HUAWEI P10 and HUAWEI P10 Plus introduce HUAWEI’s latest dual camera co-engineered with Leica – Leica Dual-Camera 2.0 and Leica Dual-Camera 2.0 Pro Edition. Both devices are the first to include precise 3D facial technology, portrait enhancements and dynamic illumination.

The HUAWEI P10 and HUAWEI P10 Plus offer superior night shot capabilities. Additional studio-level portrait tools and illumination effects were also developed based on extensive research. In addition to leveraging our industry defining lens technology co-engineered with Leica, HUAWEI engineers have gone even further to help smartphone users capture the perfect selfie – packing the HUAWEI P10 and HUAWEI P10 Plus with the world’s-first 8MP Leica front camera and an all-new sensor that captures more light and improves selfie image quality in low-light environments.

What’s more, these devices are equipped to accommodate group selfies with a front-facing camera that automatically transitions into wide angle mode.  

For more information on HUAWEI’s flagship P series and other cool innovations, please visit: http://consumer.huawei.com