Puma Partners With Cult Skate Brand

22 JULY 2018

PUMA PARTNERS WITH CULT SKATE BRAND

Puma Partners With Cult Skate Brand

PUMA continues to celebrate 50 years of Suede excellence by rolling with Northern Cali natives and skate culture icons Santa Cruz Skateboards in the latest of epic anniversary collaborations. The Suede, like Santa Cruz is a skateboard icon #ForAllTime. The two come together for a sneaker and tee pack to make fans flip.

Known as the oldest skate brand and has never stopped production since its beginnings, Santa Cruz was founded in 1973 by surfers Rich Novak, Doug Haut und Jay Shuirman in Santa Cruz, CA. The brand gained worldwide buzz thanks to its rad designs and loud graphics.

Puma Partners With Cult Skate Brand

Also considered a cultural icon is the “Screaming Hand,” Santa Cruz’s main logo designed by Jim Phillips Sr. in 1985. The blue hand is literally screaming, a mouth gapes open wide at the center of the palm, tongue out, teeth on display. The inspiration behind the logo was about the power of the hand, the way we use our hands to express ourselves through words, art and music. The Screaming Hand logo has become a skateboarding icon and is recognized widely throughout the skate community.

The Screaming Hand is embroidered on the side of each heel, the blue hand against the black suede upper. The Formstrip becomes the scream, a wave of red sound and adrenaline. The artwork is enveloped in a lush black suede upper atop a gumsole. The PUMA and Santa Cruz logo is featured on the sneaker tongue. Complementing the sneaker is the PUMA x Santa Cruz Tee which makes it a highly collectible pack.

Puma Partners With Cult Skate Brand

Get your hands on the PUMA Suede 50 x Santa Cruz and Tee on PUMA.com and leading sneaker retailers on July 26th at RM 481 in PUMA KLCC and Sunway Pyramid.


JQ Lee
Editor

JQ Lee talks and writes for a living. That's because she loves sharing interesting things to the world. With a Degree in Communication and Media Management, this petite Gen-Y will not stop chasing her passion in writing and broadcasting. She dreams to host a travel show and be a radio announcer someday, hopefully soon.

Stalk this wacky fair Asian girl at www.jqtalks.comInstagram and Twitter

READ RELATED

RELIVE THE 90’S WITH PUMA X XO

Puma And Abel Tesfaye A.k.a. The Weeknd Are Back With A Brand-new Aw’18 Collection.
13 OCTOBER 2018
SULWHASOO LAUNCHES BEAUTY FROM YOUR CULTURE LIMITED EDITION SETS

10% Proceeds From Sales Of Limited Edition Sets To Be Channelled To Malaysian National Commission For Unesco To Preserve Penang’s Cultural Heritage
05 OCTOBER 2018
FIRST LOOK AT THE NEW MAMONDE ALL STAY FOUNDATION!

Achieve A Radiantly Rosy Complexion With Mamonde All Stay Foundation
27 SEPTEMBER 2018
BATA PRESENTS THE REVOLUTIONARY B-FLEX LINE

The All-new Bata B-flex Shoe Line Is A Huge Leap Forward For The Brown Shoe Industry.
25 SEPTEMBER 2018
INDULGE IN THE FLORAL GOODNESS OF THE DAMASK ROSE

New Mamonde Rose Water Line Contains Soothing & Moisturizing Properties For A Clear & Vibrant Complexion
21 SEPTEMBER 2018
4 HEALTH SPAS TO VISIT DURING YOUR HOLIDAY TRIP!

Indulge In A Relaxing Therapeutic Treatment.
04 SEPTEMBER 2018
BIG SEAN AND PUMA LAUNCH AUTUMN-WINTER COLLECTION

Everyday Essentials Elevated
29 AUGUST 2018
SULWHASOO ANNOUNCES NEW ADDITIONS TO ITS SIGNATURE GINSENG LINE

Strengthen Skin’s Elasticity For Youthful Definition From Every Angle
25 AUGUST 2018