With the booming of retailers and businesses in the local scene, the brewing competitiveness is pressuring many outlets to stand out and be different in order to entice customers. But few are able to do it with style, or indeed, better than Sevenfriday Space - an exclusive watch lounge concept store.

The first of its kind in the country, Sevenfriday Space by Red Army Watches Malaysia is set up in Robinsons Kuala Lumpur, Four Seasons Place. The store’s interplay of Sevenfriday’s industrial chic materials and designs give the place a sophisticated ambience. As clients venture further in, an intimate coffee bar area with a lounge concept store await for a fulfilling lifestyle and retail experience.

Sevenfriday Space is an extension of the Swiss lifestyle brand Sevenfriday founded in 2012 by Daniel Niederer. For over seven years, the brand has been growing and making waves in the watchmaking industry through their “affordable luxury” timepieces that appeal to individuals who live to challenge the norm. Their wide range of industrial inspired watches, eyewear, accessories and apparels remind their clients to live every day like it’s Friday.

Through collaborations with fashion designers and stylists, the fashion showcase aimed to bring out the significance of Sevenfriday products that are meant to help fans express their style and personality. The products highlighted include the fan favourite M2B/01 watch from the M-series, personal bracelets from the Piston, Plumber, Jumper, Big Crash and Crash series, along with the newest additions Trucker Caps and Punk Panda T-shirts.

The most exciting product highlight of all was the limited edition 777 global release, the S3/02 Carbon Edition, which is one of Sevenfriday’s latest addition to their innovative timepieces. For the series, its industrial motif is salvaged from the iconic Land Rover Defender that emits refined ruggedness while representing freedom and confidence.

For more information and to keep up to date with Sevenfriday Space’s exciting lifestyle products and upcoming events, visit www.facebook.com/sevenfridayspacekualalumpur/