93% Malaysian Stout Drinkers Say That This Is A Stout That’s ‘Just Made Right’

21 APRIL 2018

93% MALAYSIAN STOUT DRINKERS SAY THAT THIS IS A STOUT THAT’S ‘JUST MADE RIGHT’

93% Malaysian Stout Drinkers Say That This Is A Stout That’s ‘Just Made Right’

Connor’s Stout Porter recently activated an unbranded challenge called the Stout Challenge, which was held nationwide throughout the month of March. The Stout Challenge not only raised the bar on the previous Connor’s Challenge but received tremendous response, affirming Connor’s Stout Porter of being a taste that is “Just Made Right”!

Building on the momentum from the Connor’s Challenge campaign held last year, which was a marked success, the ‘Stout Challenge’ saw the premium draught stout brewer upping the challenge by offering consumers a blind-taste test to rate the stout.

93% Malaysian Stout Drinkers Say That This Is A Stout That’s ‘Just Made Right’

This time, taking the campaign to the road at hot party spots in Kuala Lumpur, Ipoh, Malacca, Penang and Johor, the activation involved an unbranded truck deployed to various participating outlets, and unknown to consumers, were offered a perfect creamy foam head Connor’s stout in an unmarked cup which they had to rate for taste.

93% Malaysian Stout Drinkers Say That This Is A Stout That’s ‘Just Made Right’

The results were outstanding with most of them concurring that the ‘unbranded’ stout in the cup was infused with a blend of unique flavours and its taste was “Just Made Right”. Following which, the Connor’s Stout Porter brand was revealed to the much-anticipated participants and given an insight on its brew - consisting of natural ingredients with a combination of roasted barley, brown malt, caramel malt and lager malt.

93% Malaysian Stout Drinkers Say That This Is A Stout That’s ‘Just Made Right’

With an overwhelming response of over 93% consumers who took part in the blind-taste challenge were ‘satisfied’ that Connor’s Stout Porter lived up to its mark of a stout that is carefully concocted with unique roasty undertones, infused with a gentle caramel note and brewed to deliver a crisp texture that balances the bitterness and robustness.

Each satisfied consumer who took up the ‘Stout Challenge’, was given a Connor’s voucher to redeem a full pint from participating outlets.

For more on Connor’s Stout Porter, visit www.facebook.com/ConnorsMY.


JQ Lee
Editor

JQ Lee talks and writes for a living. That's because she loves sharing interesting things to the world. With a Degree in Communication and Media Management, this petite Gen-Y will not stop chasing her passion in writing and broadcasting. She dreams to host a travel show and be a radio announcer someday, hopefully soon.

Stalk this wacky fair Asian girl at www.jqtalks.comInstagram and Twitter

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