Carlsberg Malaysia ushers in this Chinese New Year (CNY) celebration with “Probably The Most Victorious Year” campaign, inspired by the Chinese saying Qí Kāi Dé Shèng (齊開得勝) symbolising the brewer “flagging off to successful ventures” or “together, we succeed” with the Malaysian Chinese community.

Celebrating “Probably The Most Victorious Year” this CNY, RM6 million worth of prizes are up for grabs from Jan 1 to Feb 28 as part of Carlsberg’s “Everyone Is A Winner” promotion, “Probably The Best CNY Shopping Experience – You Shop, Carlsberg Pays”, Carlsberg’s red pull-ring can promotion as well as other related consumer promotions at participating F&B outlets, supermarkets and hypermarkets.

In the “Everyone Is A Winner” promotion, consumers who purchase any 3 big bottles of Carlsberg or Carlsberg Smooth Draught, will get a deck of Carlsberg Smooth Draught CNY playing cards and stand a chance to win special bonus prizes. Those who uncover the image of ‘88’ underneath the red bottle caps of the mentioned beers, stand a chance to win a cash prize of ang pau of RM88 each, with 8,000 prizes up for grabs! If you spot the Carlsberg Smooth Draught or Somersby Apple Cider logos, you can redeem one carton each of the respective brands, with a total of 2,000 prizes available across participating restaurants, coffee shops and food courts.

For the second consecutive year, Carlsberg is rewarding grocery shoppers with “Probably The Best CNY Shopping Experience – You Shop, Carlsberg Pays” promotion. Those who purchase RM200 worth of the brewer’s portfolio brands will qualify to participate in “Probably The Most Victorious Game” and stand a chance to have their groceries, worth up to a maximum of RM800, all paid for courtesy of Carlsberg, or win other fabulous prizes. This promotion runs on the weekend of Jan 13-14, Jan 20-21, Jan 27-28 and Feb 3-4 at selected AEON, AEON BiG, Giant, Tesco, Tesco Extra and Cold Storage outlets.

Great prizes await those who purchase a 24-can Carlsberg or Carlsberg Smooth Draught CNY festive promo pack at participating super- and hypermarkets, have a chance to win one-year’s complimentary supply of free beer, totalling 12 cartons. Winners just need to spot the promo code ‘CS’ printed underneath the red pull-rings for the special prize. For those who spot the promo code ‘SA’, he or she will walk home with 4 cans of Somersby Apple Cider.

Additionally, shoppers who purchase one or more cartons or combo deals of 4 sets of 4-can packs from the brewer’s premium brews such as Somersby Apple and/or Blackberry Cider, Kronenbourg 1664 Blanc and Asahi Super Dry will stand to redeem one #ProbablyTheBest reusable bag on a first-come, first-served basis from over 500 participating super- and hypermarkets during the promotion period.

And for those frequenting bars and pubs, they will receive a deck of Carlsberg Smooth Draught CNY Playing Cards for every bucket of Carlsberg Smooth Draught (5 small bottles – 325ml) purchased.

Find out more about Carlsberg’s promotions, events and activities during this festive season at www.probablythebest.com.my