Calpis, Japan’s first cultured milk drink continued to excite its fans and consumers. The brand pulled another unprecedented fun-filled campaign that aimed to advocate a healthier lifestyle through maintaining a good and healthy digestive system.  For the first time ever, the campaign involved iconic Malaysian celebrities and Calpis ambassadors such as Harith Iskander (Laugh Factory Funniest Person in The World 2016), Zizan Razak (actor and comedian) and Siti Nordiana (singer) being lifted in mid-air with helium balloons at eCurve Mutiara Damansara, making it the first ever cultured milk brand to host such an extraordinary campaign.

As part of the extraordinary feat and in an effort to spread more goodness to Malaysians, Calpis invited members of the public to be part of the uplifting experience via a social media contest. All Malaysians needed to do was to guess the number of helium balloons that it took to lift the ambassadors by watching the actual event via livestream on Facebook Live. A total of RM15,000 cash prizes were rewarded to 150 individuals by the end of the Facebook livestream!

Furthermore, the brand recently launched an additional one-month social media contest. Dubbed the Calpis Fibre-up Challenge, the contest spanned across both Calpis Facebook and Instagram platforms. Fans were challenged to share the goodness of Calpis Fibre with less sugar and show how ‘light’ they feel when they consume Calpis Fibre through stimulating or creative physical stunts captured in a photo. Not only did it present them with the chance to express their creativity, but they also multiplied ‘the goodness within’ Calpis by sharing the joy with their peers. The contest received a tremendous amount of creative and imaginative entries on both social media platforms. All-in-all 20 winners were selected as they presented the most fantastic gravity-defying imagery that best represented the Calpis Fibre key attributes.

For more information on Calpis, please visit www.etikaholdings.com