HEINEKEN MALAYSIA BERHAD presents its latest innovation, Heineken® 0.0, a non-alcoholic malt beverage brewed with a unique recipe for a distinct balanced taste that gives consumers a choice for a variety of drinking occasions.

Taking cues from the growing cultural trend around moderate alcohol consumption and living a more balanced lifestyle, the brand’s iconic green label has been turned blue, the colour associated with the non-alcoholic category.

Heineken® Master Brewers created the new non-alcoholic malt beverage using only natural ingredients, including Heineken® own A-yeast. Fully imported from the Netherlands, Heineken® 0.0 goes through a sophisticated dealcoholisation process to gently remove the alcohol.

Supporting the launch of Heineken® 0.0 is a global campaign titled #NowYouCan. Led by a series of light-hearted TVCs, the campaign showcases the new occasions and moments - in the boardroom, at lunch, after a workout or acting as the designated driver - that Heineken® 0.0 fits into our lives.

The launch of Heineken® 0.0 is a historical milestone for the Heineken® brand here in Malaysia and is an important addition to the portfolio as it strengthens the innovativeness of the brand. 

Heineken® 0.0 will be available nationwide in bars, restaurants & stores nationwide, as well as on HEINEKEN’s e-commerce site, Drinkies.

Experience Heineken® 0.0 at the official launch coming soon in July 2019. Look out for more information and updates on Heineken®’s website.