Holiday Troubles Are Part Of The Tradition. Enjoy Them!

22 DECEMBER 2019

HOLIDAY TROUBLES ARE PART OF THE TRADITION. ENJOY THEM!

Holiday Troubles Are Part Of The Tradition. Enjoy Them!

This festive season, Heineken® launches its “Holiday Troubles” campaign to celebrate the year-end and the beginning of 2020. With its tongue firmly in its cheek, the campaign takes a fresh perspective on the celebrations that, somehow, don’t quite go to plan.

Instead, Heineken® invites consumers to enjoy the holiday season to its fullest by making the most of the mishaps that are part of every festive season. Looking ahead to 2020, the campaign culminates in a New Year’s Eve Countdown party at TREC. A signature Heineken® Green Moment will blend seamlessly into a choreographed countdown show around our newest celebration piece, the Heineken® Star Tower, as we welcome 2020 with a bang.

Holiday Troubles Are Part Of The Tradition. Enjoy Them!

Across Malaysia, Heineken® consumers can enjoy special festive promotions. At participating outlets, consumers will receive an exclusive Heineken® T-shirt* with a purchase of two buckets of Heineken® or Heineken® 0.0. Heineken® fans can also celebrate at home with ice-cold Heineken® delivered straight to their doorstep, powered by Drinkies Delivery. With every purchase of Heineken® 24-can packs or 24-bottle packs on Drinkies, consumers will receive a complimentary Heineken® foldable ice bucket*. For every purchase of 2 barrels of Heineken® Draught 20L on Drinkies, they will receive a portable speaker*. [*While stocks last.]

Holiday Troubles Are Part Of The Tradition. Enjoy Them!

To reduce the worry that the celebrations won’t go to plan, Heineken® has the New Year’s Eve planning covered. Anchored around the debut of the Heineken® Star Tower, Heineken® will host a countdown party at TREC, Kuala Lumpur. As the countdown approaches midnight, DJs Jhin and BATE will take over the Star Tower, providing partygoers with a high energy backdrop to welcome the arrival of 2020, accompanied by our signature Heineken® Green Moment and a dazzling display of fireworks.

Heineken® fans will be invited to use their phones to swipe virtual Heineken® bottle caps from their mobile screens and fill a giant Heineken® bottle on the Star Tower. When the bottle is filled there’ll be surprises all round. Consumers nationwide will be able to join in the fun and swipe bottle caps to fill the bottle. For helping to light up the Star Tower, they’ll receive a Drinkies promo code enabling them to enjoy Heineken® wherever they are in Malaysia.

Back at TREC, the Heineken® camera team will be capturing the best celebrations of the night with the Cheers Cam and sharing them with the world via the screens of the Star Tower. Heineken® will be helping to fuel those celebratory moments with complimentary bottles of Heineken® given away at participating outlets at TREC every hour between 8pm and 11pm. For more information and updates, visit the Heineken® website.

 


JQ Lee
Editor

JQ Lee talks and writes for a living. That's because she loves sharing interesting things to the world. With a Degree in Communication and Media Management, this petite Gen-Y will not stop chasing her passion in writing and broadcasting. She dreams to host a travel show and be a radio announcer someday, hopefully soon.

Stalk this wacky fair Asian girl at www.jqtalks.comInstagram and Twitter

READ RELATED

【KOREA】KOREAN FOODS THAT MUST TRY AND WHERE TO EAT

Don't Miss Out An Opportunity To Try Out Those Korean Foods
28 JUNE 2024
JACK ‘N JILL ROLLER COASTER THANKS MALAYSIANS FOR BEING INCREDIBLY FUN-TASTIC!

Liven Up Your Day With This Fun-filled Fiesta And “spread The Fun, Spread The Gifts” With Us!
29 FEBRUARY 2020
ICHIRAN RAMEN IS OPENING IN KLCC THIS MARCH

Available For A Limited Time!
26 FEBRUARY 2020
IRRESISTIBLE FIRST TIME EVER PIZZA HUT PROMO – 2 REGULAR PIZZAS FOR RM29 ONLY!

Available For 4 Days Only – So Don’t Miss Out!
25 FEBRUARY 2020
SAKE & WINE PAIRING OMAKASE AT NOBU KUALA LUMPUR

A Month-long Sake & Wine Pairing Omakase From 1st To 31st March 2020.
13 FEBRUARY 2020
RIVAL BRANDS GET CHEESY SURPRISE BY PIZZA HUT!

Going Extra ‘cheesy’ With Surprise Romantic Deliveries – Of A Piping Hot Heart-shaped Pizza!
12 FEBRUARY 2020
DECADENT CORNETTO BLACK HOJICHA™ SET TO TANTALISE MALAYSIAN TASTEBUDS

Cornetto Partners Local Florists To Introduce Cornetto Black Hojicha-inspired Bouquets This Valentine’s Day
04 FEBRUARY 2020
KONGSI THE FORTUNE WITH MARRYBROWN’S ‘FORTUNE BURGER’

Marrybrown’s Fortune Burger Returns This Festive Season For All To Satiate In Prosperity And Abundance
26 JANUARY 2020