Carlsberg Malaysia answered many beer lovers’ quest for freshly tapped beer anytime, anywhere by introducing Carlsberg Smooth Draught, Probably The Smoothest Beer In The World, last year. Today, the brewer introduced Carlsberg Smooth Draught in a single-serve pint bottle, which is made available at modern eateries, neighbourhood bars and golf clubs nationwide – making this product innovation Probably The Smoothest Draught Beer Revolution ever!

At a trade and media launch event held at Eight Gourmets Gala (EGG), Pinnacle Sunway, Carlsberg Malaysia unveiled a sleek single-serve Carlsberg Smooth Draught in 325ml pint bottle to complete the brew’s existing portfolios of 580ml quart bottle, 320ml can and 500ml can. While it may appear to be just an introduction of a new packaging but to the brewer, this is a proud innovation and revolutionary development as Carlsberg Smooth Draught is brewed longer for a signature smoothness and enabled one to get draught anywhere.

In conjunction with the launch of Carlsberg Smooth Draught in 325ml pint bottle, the brewer has activated advertising campaign and consumer promotion to drive awareness, trial and conversion.

In October, Carlsberg Smooth Draught roving team is scheduled to visit 800 selected outlets nationwide. Consumers, who purchase 1 bucket of Carlsberg Smooth Draught in 325ml bottles, will get a complimentary retractable USB cable. That’s not all! In the month of November, consumers, who purchase 4 big bottles of 580ml or 2 buckets of Carlsberg Smooth Draught in 325ml pint bottles, will get a free multipurpose lighter.

What’s more? Golfers can get 1-sleeve of TaylorMade golf balls with the purchase of 2 buckets of Carlsberg Smooth Draught in 325ml pint bottles across all participating golf clubs.

Find out more about Carlsberg Smooth Draught – Probably The Smoothest Beer In The World, check out www.facebook.com/CarlsbergMY or www.probablythebest.com.my.