ANTA Sports recently announced the launch of its A-Awake Energy Series, the company’s new, innovative line of eco-friendly sports apparel with the tagline, “Train and Recycle”.

Utilising eco-friendly technology, ANTA Sports recycles discarded plastic bottles into high quality polyester fabric, which is then used to manufacture their ambitious new line of sporting goods. This technological breakthrough is a credit to the hard work of the R&D division of ANTA Group, who overcame a number of technical obstacles to produce sporting apparel that is on par with those made using conventional materials in terms of quality and functionality, at a production cost that is 30-50% lower than most other international brands.

Besides attracting the attention of consumers for its high quality, the A-Awake Energy Series also offers a new avenue in the battle against plastic waste pollution. According to ANTA Sports, a mere 11 550ml plastic bottles is enough to provide enough fabric to manufacture 1 piece of sporting apparel. In the 3rd quarter of 2019, 7.7 million plastic bottles, measuring nearly 100 tonnes, were recycled for the production of ANTA Sports’ new line of products. When read in tandem with a report on plastic waste by the United Nations Environment Program, those numbers mean that ANTA Sports’ new line of products alone essentially reduced the annual influx of plastic waste into the ocean by 1/80,000.

Indeed, the launch of the A-Awake Energy Series represents another feather in the cap of ANTA Group in its bid to establish itself as one of the leading eco-friendly sportswear companies in the world. Having received an A+ Rating in sustainable development from the Hong Kong Quality Assurance Agency of China, the company is also an esteemed member of the Better Cotton Initiative (BCI) of Switzerland, being the first ever Chinese sportswear company to join the prestigious group, thanks to its emphasis on green operation and superb supply chain management.

With a substantial number of R&D centres established throughout the globe attracting a large number of industry experts, ANTA Sports has positioned itself as the pioneering figurehead to lead the industry into a more environmentally-friendly future and achieve more breakthroughs in the professional standards, functionality, practicality, and eco-friendliness of sporting goods and products.

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