LAO Cai is the unlikely location of Swiss-Belhotel International's latest property, which the group hopes to nurture as Vietnam's newest MICE destination. Set to open in July, Swiss-Belhotel Lao Cai is situated in Lao Cai, bordering China and best known as the gateway to popular tourist destination Sapa. However, the city rarely sees international visitors spend the night, receives almost no MICE business and has no international standard hotels.Opening in Lao Cai was an “easy” decision, as the hotel would provide a MICE venue for those looking for a new space in the city, and competition was close to zero. Swiss-Belhotel will target local MICE market, with a secondary focus on Chinese business, and wants to attract a high volume of incentive business by marketing the attractions of the surrounding area. Imagine having lunch on the mountain top among the paddy fields and local hill tribes, or a treasure hunt using four-wheel drives on dirt roads though the tribal markets. Swiss-Belhotel Lao Cai, Vietnam offers 186 guestrooms and facilities including a fitness centre, business centre, lobby lounge, bar and top-of-the-line restaurants. An entire floor has been dedicated to MICE. The configuration, with conference rooms, breakout spaces and the large ballroom all on one floor means it is easy to move from room to room if need be. Written source courtesy from TTG Asia.