Connor’s Stout Porter’s ‘Stout Challenge’ received an impressive 96% satisfaction rating from Malaysian drinkers who took part in the blind-taste ‘Stout Challenge’ validating the brand promise of delivering a taste “Just Made Right”.

Held nationwide in September for the second time this year, the ‘Stout Challenge’ successfully recruited 12,000 Brand Ambassadors nationwide where live on-ground engagements took place at 80 hot spots in KL, Selangor, Ipoh, Penang, Malacca and Johor.

Curious consumers and passers-by were introduced to the natural quality ingredients used to brew Connor’s, learned the right way to pour a perfect pint and rated the unbranded brew. Further elevating the experience, stout lovers who took up the challenge were rewarded with a voucher for a FREE pint of Connor’s redeemable at participating outlets.

The ratings from the challenge is an affirmation that consumers love Connor’s Stout Porter’s carefully concocted brew, infused with a blend of unique flavours, roasty undertones with a gentle caramel note that delivers a crisp texture that balances the bitterness and robustness.

As a testament to the success of the Stout Challenge, the unbranded activation by Connor’s clinched itself a GOLD award for Best Engagement Strategy for a Male Audience, SILVER award for Best Customer Experience and a SILVER award for Best Use of Experiential/Live Marketing at the Loyalty & Engagement Awards 2018 by Marketing magazine in Singapore.

For more on Connor’s Stout Porter, visit www.facebook.com/ConnorsMY.